January 16, 2018
Who's going to stand out this year? Will brands that took a battering in 2017 make a statement in 2018? Will it be the year of challenger brands or incumbents? To bring you answers to these questions ...
January 15, 2018
January 09, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the snacks sector, as determined by real consumers.
January 09, 2018
Think you know what your brand represents? I’ll let you in on a little secret; it’s not what you say in your slogan, brand values or advertisements. It’s whatever consumers say you are.
January 08, 2018
Nothing lasts forever.
January 05, 2018
New Year resolutions don't just have to be for individuals. The idea of improving, quitting bad habits and enjoying a more productive, successful year can be just as valid for business and teams. ...
December 13, 2017
At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?
December 12, 2017
A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...
December 06, 2017
When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
December 05, 2017
A recent Forrester study has confirmed that marketers tend to prioritize access to data over data analysis: while 69% of respondents said that “easy access to all media and customer data” is an ...