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Alex Rees

Recent Posts

Turn your brand data into brand intelligence

A recent Forrester study has confirmed that marketers tend to prioritize access to data over data analysis:  while 69% of respondents said that “easy access to all media and customer data” is an ...

Why Audio Branding Will Be Huge in 2018

Listening to podcasts is now bigger than Catholicism in the United States. Say what?!

The Beginner's Guide to Successful New Product Development

Is it ever too early to be thinking about New Product Development (NPD)?

Are Brands Really Building Brand Equity?

Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?

5 Ways Disney Can Use Competitive Intelligence to Take on Netflix

Walt Disney is the world's second largest media company, and they're now looking to launch their own streaming service in 2019. Disney has purchased a 75% stake in Bam Tec, the MLB-founded video ...

50 Fresh Facts About Millennials

Millennials are always hitting the headlines for doing things differently to previous generations; they almost seem to be a whole new species.

Millennial Media Habits

There are a lot of assumptions around Millennials and the media.

Converting Competitive Intelligence into Market Share

In order to promote your brand effectively, you need to know what makes you stand out from the competition, and how you can improve on this position to generate growth. Below we look at examples of ...

Game of Thrones: Season 7 is Coming

The 6th Season of Game of Thrones, premiered on Sky Atlantic, drew in over 5 million viewers, making it the network's most watched entertainment programme at the time, according to The Guardian. With ...

Attest honoured in Shift 100's list of industry-changing startups

Attest has been recognised for reinventing research methods in a digital world.
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