February 05, 2018
In a previous post we explained why brand tracking is essential for keeping your brand fit and healthy. But brand tracking is not just about maintaining the profitability of your brand; it can ...
January 29, 2018
A new year brings new opportunities… but it will also have unique challenges. We wanted to know what’s keeping brand managers up at night as they look ahead at 2018.
January 22, 2018
Brand tracking is essential to make sure your brand stays fit and healthy.
January 09, 2018
Think you know what your brand represents? I’ll let you in on a little secret; it’s not what you say in your slogan, brand values or advertisements. It’s whatever consumers say you are.
December 13, 2017
At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?
October 30, 2017
Marketers talk a lot about “brand,” but what does it really mean to the CxOs who sit in the boardroom - the ones who deal in cold, hard figures? Is it really that important?
October 25, 2017
Do you buy the generic painkillers or the branded ones? And why does it matter?
October 17, 2017
If your customers access your brand online rather than in a shop, gathering data on their journeys is even easier than for primarily offline businesses. Websites offer a wealth of data just waiting ...
September 26, 2017
Do you sell to the folks who live and work in the Big Smoke (aka London)? Then you need this insight about Londoners' views and beliefs.
September 20, 2017
If you had a direct line to your customers, what would you ask them? Market research offers the opportunity to uncover a wealth of insights - information you can use to enhance your product or ...