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Bel Booker

Recent Posts

10 Ways To Understand and Shift Your Brand Perception in 2018

Think you know what your brand represents? I’ll let you in on a little secret; it’s not what you say in your slogan, brand values or advertisements. It’s whatever consumers say you are.

5 Brand Health Checks to Do Before You Start 2018

At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?

5 CEOs on the Importance of Brand Equity

Marketers talk a lot about “brand,” but what does it really mean to the CxOs who sit in the boardroom - the ones who deal in cold, hard figures? Is it really that important?

Why Brand Equity is So Important and How to Measure It

Do you buy the generic painkillers or the branded ones? And why does it matter?

Understanding Online Customer Journeys 

If your customers access your brand online rather than in a shop, gathering data on their journeys is even easier than for primarily offline businesses. Websites offer a wealth of data just waiting ...

The Latest Market Intelligence on London Consumers

Do you sell to the  folks who live and work in the Big Smoke (aka London)? Then you need this insight about Londoners' views and beliefs.

10 Essential Questions Brand Managers Need to Ask Their Customers

If you had a direct line to your customers, what would you ask them? Market research offers the opportunity to uncover a wealth of insights - information you can use to enhance your product or ...

6 Simple Ways to Test Consumer Preferences

So you’ve got a great idea for a new product? But before you blow your budget on bringing it to market, there are a number of key questions you should get answered.

How to Achieve Agile Product Development for Physical Products

Agile product development is vital for brands wanting to stay relevant in today’s fast paced marketplace, but if you’re manufacturing a physical product this can be challenging.

Competitive Analysis: 20 Experts Share Their Top Tips and Tools

You wouldn’t agree to a boxing match without knowing anything about your opponent. Likewise brands shouldn’t enter the marketplace without understanding their competition - or else they could end up ...
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