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Bel Booker

Recent Posts

5 Revenue Opportunities That Can Be Revealed Through Brand Tracking

In a previous post we explained why brand tracking is essential for keeping your brand fit and healthy. But brand tracking is not just about maintaining the profitability of your brand; it can ...

The 11 Biggest Challenges Facing Brands in 2018

A new year brings new opportunities… but it will also have unique challenges. We wanted to know what’s keeping brand managers up at night as they look ahead at 2018.

The Dog Lovers' Guide to Brand Tracking

Brand tracking is essential to make sure your brand stays fit and healthy.

10 Ways To Understand and Shift Your Brand Perception in 2018

Think you know what your brand represents? I’ll let you in on a little secret; it’s not what you say in your slogan, brand values or advertisements. It’s whatever consumers say you are.

5 Brand Health Checks to Do Before You Start 2018

At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?

5 CEOs on the Importance of Brand Equity

Marketers talk a lot about “brand,” but what does it really mean to the CxOs who sit in the boardroom - the ones who deal in cold, hard figures? Is it really that important?

Why Brand Equity is So Important and How to Measure It

Do you buy the generic painkillers or the branded ones? And why does it matter?

Understanding Online Customer Journeys 

If your customers access your brand online rather than in a shop, gathering data on their journeys is even easier than for primarily offline businesses. Websites offer a wealth of data just waiting ...

The Latest Market Intelligence on London Consumers

Do you sell to the  folks who live and work in the Big Smoke (aka London)? Then you need this insight about Londoners' views and beliefs.

10 Essential Questions Brand Managers Need to Ask Their Customers

If you had a direct line to your customers, what would you ask them? Market research offers the opportunity to uncover a wealth of insights - information you can use to enhance your product or ...
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