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Recent Posts

6 Simple Ways to Test Consumer Preferences

So you’ve got a great idea for a new product? But before you blow your budget on bringing it to market, there are a number of key questions you should get answered.

How to Achieve Agile Product Development for Physical Products

Agile product development is vital for brands wanting to stay relevant in today’s fast paced marketplace, but if you’re manufacturing a physical product this can be challenging.

Competitive Analysis: 20 Experts Share Their Top Tips and Tools

You wouldn’t agree to a boxing match without knowing anything about your opponent. Likewise brands shouldn’t enter the marketplace without understanding their competition - or else they could end up ...

How to Minimise Bias in Survey Research

This may sound obvious, but survey research only has value if the results are valid. However, many brands are basing decisions on unreliable surveys.
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