September 12, 2017
So you’ve got a great idea for a new product? But before you blow your budget on bringing it to market, there are a number of key questions you should get answered.
September 05, 2017
Agile product development is vital for brands wanting to stay relevant in today’s fast paced marketplace, but if you’re manufacturing a physical product this can be challenging.
August 30, 2017
You wouldn’t agree to a boxing match without knowing anything about your opponent. Likewise brands shouldn’t enter the marketplace without understanding their competition - or else they could end up ...
August 23, 2017
This may sound obvious, but survey research only has value if the results are valid. However, many brands are basing decisions on unreliable surveys.