March 20, 2018
Our recent report on the leading technology brands provided lots of interesting takeaways, but one interesting pattern in particular emerged:
March 14, 2018
Getting your branding spot-on is the key to a winning marketing strategy. Brand is the foundation of your company. Get it right, and you’ll be able to build out in a myriad of exciting directions. ...
March 13, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the various sectors, as determined by real consumers.
From the excitement of the first cinemas, where stories stuttered in black-and-white across projector screens; to the reign of the video store, running your hand along the Blockbuster aisles of VHS ...
March 09, 2018
Brand can be an elusive concept. Is it the company name and logo? The typeface and colour scheme it uses? The qualities we associate it with?
March 06, 2018
The blue-and-yellow IKEA branding has become more than just a logo. It’s the stamp of a certain way of life: the IKEA way of life. It heralds a place where value, durability, and simplicity are ...
March 02, 2018
From time to time, we all misjudge certain things. Perhaps we don’t know enough about the subject; perhaps we are too deep in our own bubble to realise that our messaging is no longer hitting home. ...
February 28, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the furniture and homeware sector, as determined by real consumers.
February 27, 2018
In our recent industry report , the results showed that the sports world is dominated by one huge brand. Slam dunk. Home run. Gold medal. Take your pick of the sports metaphors: it was an ...
February 23, 2018
Market Research and Consumer Intelligence are both very technical fields, with high requirements for specificity. As such, they can be minefields of unfamiliar vocabulary and acronyms. We’ve created ...