February 21, 2018
Brand is, by nature, a difficult concept to measure
February 19, 2018
We’re in the deepest depths of February, and we could all do with some sun. With half term finishing up and summer on the horizon, it’s a great time to think about booking a holiday.
February 15, 2018
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holidays & Travel sector, as determined by real consumers.
February 13, 2018
Like the world in which they operate, brand managers have to be in constant motion.
February 12, 2018
The recent exposé of Devumi in the New York Times sounded like something straight out of Black Mirror.
February 06, 2018
Whether you’re the proud owner of their infamous brown-and-beige tote, or you’d never dream of splashing thousands on a bag, you’ve definitely heard of Louis Vuitton.