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Hannah Kate Kelly

Recent Posts

How To Measure Brand Equity

Brand is, by nature, a difficult concept to measure 

Brand-Building Lessons from Holiday Companies Flying High

We’re in the deepest depths of February, and we could all do with some sun. With half term finishing up and summer on the horizon, it’s a great time to think about booking a holiday.

Holiday & Travel Brand Index

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the Holidays & Travel sector, as determined by real consumers.

37 Sites You Should Be Bookmarking As A Brand Manager

Like the world in which they operate, brand managers have to be in constant motion.

Don’t Fake It, You Won’t Make It: How To Find Genuine Influencers In A World of Social Make-Believe

The recent exposé of Devumi in the New York Times sounded like something straight out of Black Mirror.

So Haute Right Now: How Louis Vuitton Are Killing It On Social Media

Whether you’re the proud owner of their infamous brown-and-beige tote, or you’d never dream of splashing thousands on a bag, you’ve definitely heard of Louis Vuitton. 
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