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Mark Walker

Leads marketing, where his mission is to educate and inspire businesses to get closer to their customers and use that understanding to grow faster.
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Recent Posts

The Impact of Brand on Digital and Performance Marketing

A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...

How British Brands Are Perceived in the UK and USA

When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?

20 Questions to Supercharge Your 2018 Strategic Planning

As 2018 looms large over us, many businesses will have completed much of their strategic planning for the year ahead. But how much of it was based on direct consumer feedback from your target ...

Alcohol Brand Index 2017 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.

Why You Have to Look Beyond Your Customers

Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.

[Webinar] How Brands Can Engage With Generation Z

We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.

10 Online Consumer Brands on How They Build Brand Equity

Building your brand when you’re an online business can be a real challenge. Without shop shelves to showcase your offering, how do you create consumer awareness?

12 Brand Extensions Consumers Would Love to See

Brand extensions have a mixed record.

How to Create a Successful Brand Strategy

The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions:

From Gen Z to Boomers: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.
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