December 12, 2017
A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...
December 06, 2017
When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
December 04, 2017
As 2018 looms large over us, many businesses will have completed much of their strategic planning for the year ahead. But how much of it was based on direct consumer feedback from your target ...
November 29, 2017
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
November 21, 2017
Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.
November 20, 2017
We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.
November 15, 2017
Building your brand when you’re an online business can be a real challenge. Without shop shelves to showcase your offering, how do you create consumer awareness?
November 13, 2017
Brand extensions have a mixed record.
November 07, 2017
The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions:
November 06, 2017
Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.