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Mark Walker

Leads marketing, where his mission is to educate and inspire businesses to get closer to their customers and use that understanding to grow faster.
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Recent Posts

12 Brand Extensions Consumers Would Love to See

Brand extensions have a mixed record.

How to Create a Successful Brand Strategy

The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions:

From Gen Z to Boomers: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.

How to Avoid Survivorship Bias and Know What Consumers Want Next

Would you take advice from a lottery winner on how to pick winning numbers?

Social Media is a Terrible Way to Measure Your Brand

You might not have noticed, but the lights just went out.

The Jobs To Be Done Survey Template

Need a Jobs To Be Done survey template to help you figure out exactly why consumers buy products or services in your category? We’ve got you covered.

Attest Updates: Templates, Preview, 70 Million Consumers, 80 Countries and More!

We’ve got a lot of updates to reveal, but let’s start with the single most requested feature update…

A Pricing Survey Template for Optimal Profits

Need a pricing survey template to help you optimise revenues and profit? We’ve got you covered.

We're Up for an Award!

Attest have been shortlisted for Best Product Business of the year by!

Battle of the Brands: Online Fashion

  In the UK, online retail is worth a massive £67 billion (and growing), according to the Centre for Retail Research.
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