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Mark Walker

Leads marketing, where his mission is to educate and inspire businesses to get closer to their customers and use that understanding to grow faster.
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Recent Posts

Alcohol Brand Index 2017 Q4

The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.

Why You Have to Look Beyond Your Customers

Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.

[Webinar] How Brands Can Engage With Generation Z

We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.

10 Online Consumer Brands on How They Build Brand Equity

Building your brand when you’re an online business can be a real challenge. Without shop shelves to showcase your offering, how do you create consumer awareness?

12 Brand Extensions Consumers Would Love to See

Brand extensions have a mixed record.

How to Create a Successful Brand Strategy

The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions:

From Gen Z to Boomers: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.

How to Avoid Survivorship Bias and Know What Consumers Want Next

Would you take advice from a lottery winner on how to pick winning numbers?

Social Media is a Terrible Way to Measure Your Brand

You might not have noticed, but the lights just went out.

The Jobs To Be Done Survey Template

Need a Jobs To Be Done survey template to help you figure out exactly why consumers buy products or services in your category? We’ve got you covered.
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