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Mark Walker

Leads marketing, where his mission is to educate and inspire businesses to get closer to their customers and use that understanding to grow faster.
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Recent Posts

20+ Big Media Consumption Questions We Can Now Answer

According to Marketing Week, marketers in the UK had a media spend of £21.4bn in 2016, up 3.9% year on year, with almost all of that growth being ploughed into digital channels.

How Widely Believed Are These 8 Common Myths Really?

Are you squeamish? Don’t like spiders? Then I bet you don’t like the idea that we swallow 8 spiders in our sleep each year.

The Most Innovative Brands 2017 as Voted By UK Consumers

'Innovate or die' is an imperitive understood by almost every corporate executive.

Women in Advertising: What Women Actually Think

How women are depicted by brands in their advertising campaigns is a long-running and contentious issue, with many commentators still exasperated that gender stereotypes continue to be propagated and ...

What’s £1 Worth?

What’s £1 Worth?

Do Brands Look Better Stripped Back? We Have the Answer!

Do Brands Look Better Stripped Back? This was a fascinating design project kicked off by the talented Mehmet Gozetlik, all the way back in 2010 as part of a project called ‘Minimalist effect in a ...

7 Epic Fails That Consumer Testing Can Help You Avoid

If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.

The Biggest Consumer Frustrations You Could Be Solving

Everyone’s got a pet peeve.

How to Write a Customer Survey to Get Actionable Insights

If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...

Latest Research Shows How Consumers Want to Engage with Brands

Last week, we covered 5 Revealing New Insights to Help Brands Connect with Consumers with a focus on technology adoption and preferences.
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