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Mark Walker

Leads marketing, where his mission is to educate and inspire businesses to get closer to their customers and use that understanding to grow faster.
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Recent Posts

7 Epic Fails That Consumer Testing Can Help You Avoid

If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.

The Biggest Consumer Frustrations You Could Be Solving

Everyone’s got a pet peeve.

How to Write a Customer Survey to Get Actionable Insights

If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...

Latest Research Shows How Consumers Want to Engage with Brands

Last week, we covered 5 Revealing New Insights to Help Brands Connect with Consumers with a focus on technology adoption and preferences.

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each

Are you thinking about launching a new product or service, or developing new features for an existing one? Market research is the essential first move for brands, providing valuable information to ...

5 Revealing New Insights to Help Brands Connect with Consumers

Do people in the UK still prefer apps to browsers? Has personalisation gone too far? If a brand receives negative press, will they lose customers?

6 Competitor Tracking Tools You Need to Know

While many brands might wish they could eradicate it, competition is healthy. It keeps you on your toes and means you’re continually looking for ways to improve your offering.

School’s Out for Summer! Here’s What Travel Brands Should Know

Across the UK, the last days of term are approaching and millions of school kids will be released into their parent’s care for a full 6 weeks of school-free summer fun.

10 Fast Facts on UK Food & Drink Consumer Trends

The UK's Food and Drink Industry is a fast-moving and dynamic market, driven by both the economics of market forces, and the shifting demands of consumer taste. Here's what you need to know. The UK ...

New: Team Surveys

You now access all the surveys created by colleagues in your team, so you can instantly see what they've learned and avoid duplication.   How do I access them?   When you  login you'll be taken ...