August 09, 2017
If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.
August 08, 2017
Everyone’s got a pet peeve.
August 02, 2017
If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...
Last week, we covered 5 Revealing New Insights to Help Brands Connect with Consumers with a focus on technology adoption and preferences.
Are you thinking about launching a new product or service, or developing new features for an existing one? Market research is the essential first move for brands, providing valuable information to ...
Do people in the UK still prefer apps to browsers? Has personalisation gone too far? If a brand receives negative press, will they lose customers?
July 18, 2017
While many brands might wish they could eradicate it, competition is healthy. It keeps you on your toes and means you’re continually looking for ways to improve your offering.
Across the UK, the last days of term are approaching and millions of school kids will be released into their parent’s care for a full 6 weeks of school-free summer fun.
July 12, 2017
The UK's Food and Drink Industry is a fast-moving and dynamic market, driven by both the economics of market forces, and the shifting demands of consumer taste. Here's what you need to know. The UK ...
July 11, 2017
You now access all the surveys created by colleagues in your team, so you can instantly see what they've learned and avoid duplication. How do I access them? When you login you'll be taken ...