Game of Thrones: Season 7 is Coming

July 10, 2017

The 6th Season of Game of Thrones, premiered on Sky Atlantic, drew in over 5 million viewers, making it the network's most watched entertainment programme at the time, according to The Guardian.

With the much anticipated return to Westeros just around the corner - the first episode will premiere on Monday, July 17th - we wanted to gauge public opinion on the series so far, as well as hopes and aspirations for the new season.

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We found that appetite for the series hasn't waned, with an impressive 61% of respondents in our survey planning to watch the 7th series of Game of Thrones.


How will you watch Game of Thrones season 7?

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The majority of users will be watching on either Sky Atlantic (50%) or NowTV (26%), some will be downloaded on iTunes (10%) when available, with others (12%) downloading a torrent or watching on Kodeo, presumably illegally.

A handful of brave fans who answered 'other' will be attempting to avoid spoilers whilst waiting for the Blu-ray. We wish you luck!  


Which character do you most want to survive season 7

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Having a favourite character in Game of Thrones is a nerve-wracking experience. Some of us have loved and lost, and some of us are still getting over a certain trial by combat (why George RR Martin...why?).

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With large-scale conflicts ahead for the Seven Kingdoms and beyond, we're confident that such attachments could well continue to be hazardous to the health of viewers. 

Yet we are still inexplicably willing and able to form emotional attachments to our favourite GoT characters. 

We asked survey respondents "Which character do you most want to survive season 7" and the clear favourite was the King in the North - John Snow.

Breaking the results down by region, we see the survival of Arya Stark is almost as important in the north of the UK as John Snow, Arya's votes nearly double from a national average of 13% to 21% in northern regions.

Whilst he will have larger issues with white-walkers and making sense of his family tree, John Snow may be a little concerned to learn his popularity falls from 28% nationally to 24% in these same northern regions of the UK. 

In London, there is a huge swing for Sansa Stark, with 23% of respondents hoping she makes it to Season 8 vs an overall average of 12%. 


Which character do you most want to die in season 7?

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Having a character you can't wait to see the back of can be almost as trying in Westeros. There was a clear winner on this front, everyone's (least) favourite incestuous pyromaniac - Cersei Lannister.

Cersei was the character that 42% of those surveyed wanted to die in season 7, which rises to 46% amongst female respondents. 

However Londoners were less keen to see the back of her, with her demise being sought by just 31% of those living in our Capital.

We also noticed that Daenerys has a youth problem, with 9% of those under 30 rooting for the 7th season to be her last, versus a national average of 6%. 


Have you read the Game of Thrones novels by George R R Martin?



Our survey results show a roughly even split amongst GoT viewers that have read the books and those that haven't.

Interestly, 32% of viewers who have also read the books actually prefer the TV series, whilst 14% of viewers prefer the books. Given how strongly people often feel about the interpretation of a book, this is quite a surprising finding, and it shows just what a good job HBO have done in bring to life the incredible imagination of George R. R. Martin. 

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Words are wind, but which 3 words would you use to describe Game of Thrones?

Many different responses to this question, most overwhelmingly positive such as; 'Heroic, thrilling, epic' also 'Compelling, popular, current' and 'Best program ever'.  

'Hold the door!' was a particularly poignant response. Which 3 words will we use to describe season 7 when we finally get to see it?


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To bring you answers to these questions (and more), we reached out to 5 experts with very different backgrounds across startups, content, social media, experiential marketing and audio to share their unique perspectives on who are the brands to watch in 2018.

Alison Battisby, Founder, Avocado Social

Monzo: The digital mobile-only challenger bank saw nearly half a million new users sign up for its services and claim their bright orange bank cards last year. Monzo is a fantastic way to manage your budget thanks to their instant updates in the app showing you how much you've just spent, and provide added value when used abroad thanks to their free withdrawls up to £200. 

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Sanctus:  The mental health startup based in London has the vision to create the world's first mental health gym, where people can go and work out their mental health fitness as they would their physical fitness. Right now, the company is working with businesses to create space within a company for people to take time off and talk to a Sanctus coach. In 2018, the company aims to work with 50 business partners and continue to spread awareness of mental health. Founder   James Routledge   writes an excellent weekly newsletter on mental health and growing the startup, which is honestly written and is well worth a read .
Neom Organics:  Hot off the heels of significant new investment, this Harrogate-based beauty and wellbeing brand is set to launch a new range of products in 2018, as well as new retail stores both in the UK and abroad. Neom was found by two friends, one of which was an ex Glamour magazine editor who realised her own wellbeing, and that of her close friends, was affected by the stress and demands of modern life. She quit journalism to train as an aromatherapist and nutritionist before founding Neom. The brand's products focus on improving people’s wellbeing through home fragrances and skincare. 
Adam Azor, Managing Director, Curb
My first pick is Pepsi. Lets be honest, Pepsi had an awful 2017 from a brand perspective, they created what they thought was going to be a work of advertising art, an ad that would change the world, but instead it turned them into a global laughing stock.
This is also on a backdrop of huge backlash and increased legislation against sugary drinks. The days when all they had to worry about was competing against Coca-Cola are probably looked on with nostalgia by the marketing team. However Pepsi are a brand with true marketing pedigree, iconic campaigns, partnerships and experiences.
I’m really interested to see how they come back. The test of a great brand is how they react when they are at their lowest. I will be watching Pepsi closely in 2018 to see what they have planned.

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