Emeritus Professor of Management & Marketing Paddy Barwise joins Attest’s advisory board.
London, United Kingdom. 4 May 2016 - Attest announced today the addition of marketing expert, academic and award-winning author Professor Patrick Barwise to its advisory board.
Paddy is Emeritus Professor of Management and Marketing at London Business School, former Chairman of Which? (the UK’s leading consumer organisation), Visiting Senior Fellow at the London School of Economics, an honorary fellow of The Marketing Society, a Patron of the Market Research Society, and an experienced expert witness in international commercial, tax and competition cases. His research interests include customer-focused strategy and execution; using customer insights to improve business performance; and marketing leadership.
“Paddy’s distinctive marketing expertise, experience in helping so many organisations unlock and build upon the value of consumer insights, and involvement with two successful startups is hugely valuable to Attest. Our products and clients are already clearly benefitting from Paddy’s input. Paddy shares our culture of true integrity and trust, being simply better for customers, and always investing to deliver what matters most. Paddy is guiding us in the development of the products and strategy that define the new era of market research and insights”. Jeremy King, CEO of Attest