December 13, 2017
At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?
December 12, 2017
A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand ...
December 06, 2017
When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?
December 05, 2017
A recent Forrester study has confirmed that marketers tend to prioritize access to data over data analysis: while 69% of respondents said that “easy access to all media and customer data” is an ...
December 04, 2017
As 2018 looms large over us, many businesses will have completed much of their strategic planning for the year ahead. But how much of it was based on direct consumer feedback from your target ...
November 29, 2017
The Attest Brand Index is a platform agnostic measure of a brand’s total brand equity in the alcohol sector, as determined by real consumers.
November 29, 2017
Listening to podcasts is now bigger than Catholicism in the United States. Say what?!
November 27, 2017
Is it ever too early to be thinking about New Product Development (NPD)?
November 22, 2017
Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?
November 21, 2017
Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.