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Denominator Neglect: What You Need to Know

Picture two urns stood on a table in front of you. You’re given the opportunity to pick a marble from one of them, and drawing a red marble wins a prize.

Latest Research Shows How Consumers Want to Engage with Brands

Last week, we covered 5 Revealing New Insights to Help Brands Connect with Consumers with a focus on technology adoption and preferences.

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each

Are you thinking about launching a new product or service, or developing new features for an existing one? Market research is the essential first move for brands, providing valuable information to ...

5 Revealing New Insights to Help Brands Connect with Consumers

Do people in the UK still prefer apps to browsers? Has personalisation gone too far? If a brand receives negative press, will they lose customers?

6 Competitor Tracking Tools You Need to Know

While many brands might wish they could eradicate it, competition is healthy. It keeps you on your toes and means you’re continually looking for ways to improve your offering.

School’s Out for Summer! Here’s What Travel Brands Should Know

Across the UK, the last days of term are approaching and millions of school kids will be released into their parent’s care for a full 6 weeks of school-free summer fun.

10 Fast Facts on UK Food & Drink Consumer Trends

The UK's Food and Drink Industry is a fast-moving and dynamic market, driven by both the economics of market forces, and the shifting demands of consumer taste. Here's what you need to know. The UK ...

New: Team Surveys

You now access all the surveys created by colleagues in your team, so you can instantly see what they've learned and avoid duplication.   How do I access them?   When you  login you'll be taken ...

5 Survey Topics that Challenger Brands Need to Focus On

Being a challenger brand is exciting - you’re shaking up the market and giving the big fish a run for their money, but it can also be daunting. How do you cut through to reach your target audience ...

Game of Thrones: Season 7 is Coming

The 6th Season of Game of Thrones, premiered on Sky Atlantic, drew in over 5 million viewers, making it the network's most watched entertainment programme at the time, according to The Guardian. With ...