November 20, 2017
We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.
November 15, 2017
Building your brand when you’re an online business can be a real challenge. Without shop shelves to showcase your offering, how do you create consumer awareness?
November 14, 2017
True story, (try not to judge!) but I walk a further 5 minutes down the road past one supermarket to another one, because only the second supermarket sells McCoy’s Flame Grilled Steak Flavour crisps. ...
November 13, 2017
Brand extensions have a mixed record.
November 08, 2017
Imagine you’re trying to make a decision about how best to hit your growth targets for the year. Your options are to launch a new product; release an extension of an existing product; or take your ...
November 07, 2017
The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions:
November 06, 2017
Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.
November 01, 2017
Would you take advice from a lottery winner on how to pick winning numbers?
October 31, 2017
What’s your Net Promoter Score?
October 30, 2017
Marketers talk a lot about “brand,” but what does it really mean to the CxOs who sit in the boardroom - the ones who deal in cold, hard figures? Is it really that important?