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Battle of the Brands: Superhero Franchises

According to Business Insider, the Batman franchise has grossed $3.4 billion; X-Men $2.4 billion. In total, the Marvel Cinematic Universe has grossed some $10.9 billion dollars since 2008.

Why Brand Equity is So Important and How to Measure It

Do you buy the generic painkillers or the branded ones? And why does it matter?

Social Media is a Terrible Way to Measure Your Brand

You might not have noticed, but the lights just went out.

The Jobs To Be Done Survey Template

Need a Jobs To Be Done survey template to help you figure out exactly why consumers buy products or services in your category? We’ve got you covered.

Attest Updates: Templates, Preview, 70 Million Consumers, 80 Countries and More!

We’ve got a lot of updates to reveal, but let’s start with the single most requested feature update…

Understanding Online Customer Journeys 

If your customers access your brand online rather than in a shop, gathering data on their journeys is even easier than for primarily offline businesses. Websites offer a wealth of data just waiting ...

A Pricing Survey Template for Optimal Profits

Need a pricing survey template to help you optimise revenues and profit? We’ve got you covered.

We're Up for an Award!

Attest have been shortlisted for Best Product Business of the year by StartUps.co.uk!

5 Ways Disney Can Use Competitive Intelligence to Take on Netflix

Walt Disney is the world's second largest media company, and they're now looking to launch their own streaming service in 2019. Disney has purchased a 75% stake in Bam Tec, the MLB-founded video ...

50 Fresh Facts About Millennials

Millennials are always hitting the headlines for doing things differently to previous generations; they almost seem to be a whole new species.