November 29, 2017
Listening to podcasts is now bigger than Catholicism in the United States. Say what?!
November 27, 2017
Is it ever too early to be thinking about New Product Development (NPD)?
November 22, 2017
Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?
November 21, 2017
Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.
November 20, 2017
We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.
November 15, 2017
Building your brand when you’re an online business can be a real challenge. Without shop shelves to showcase your offering, how do you create consumer awareness?
November 14, 2017
True story, (try not to judge!) but I walk a further 5 minutes down the road past one supermarket to another one, because only the second supermarket sells McCoy’s Flame Grilled Steak Flavour crisps. ...
November 13, 2017
Brand extensions have a mixed record.
November 08, 2017
Imagine you’re trying to make a decision about how best to hit your growth targets for the year. Your options are to launch a new product; release an extension of an existing product; or take your ...
November 07, 2017
The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions: