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Millennial Media Habits

There are a lot of assumptions around Millennials and the media.

Converting Competitive Intelligence into Market Share

In order to promote your brand effectively, you need to know what makes you stand out from the competition, and how you can improve on this position to generate growth. Below we look at examples of ...

The Latest Market Intelligence on London Consumers

Do you sell to the  folks who live and work in the Big Smoke (aka London)? Then you need this insight about Londoners' views and beliefs.

Battle of the Brands: Online Fashion

  In the UK, online retail is worth a massive £67 billion (and growing), according to the Centre for Retail Research.

10 Essential Questions Brand Managers Need to Ask Their Customers

If you had a direct line to your customers, what would you ask them? Market research offers the opportunity to uncover a wealth of insights - information you can use to enhance your product or ...

20+ Big Media Consumption Questions We Can Now Answer

According to Marketing Week, marketers in the UK had a media spend of £21.4bn in 2016, up 3.9% year on year, with almost all of that growth being ploughed into digital channels.

The UK's Favourite Memes

Memes are pretty much as old as the internet itself, with many breaking out into mainstream culture, being referenced on TV and talked about at work.

6 Simple Ways to Test Consumer Preferences

So you’ve got a great idea for a new product? But before you blow your budget on bringing it to market, there are a number of key questions you should get answered.

The Availability Heuristic, Green Tees & Decision Making

So what is the availability heuristic exactly?

How Widely Believed Are These 8 Common Myths Really?

Are you squeamish? Don’t like spiders? Then I bet you don’t like the idea that we swallow 8 spiders in our sleep each year.