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Why Audio Branding Will Be Huge in 2018

Listening to podcasts is now bigger than Catholicism in the United States. Say what?!

The Beginner's Guide to Successful New Product Development

Is it ever too early to be thinking about New Product Development (NPD)?

Are Brands Really Building Brand Equity?

Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?

Why You Have to Look Beyond Your Customers

Many companies still fail to speak to their customers regularly enough, so those who keep in close contact with them should rightly be proud.

[Webinar] How Brands Can Engage With Generation Z

We joined the Drum, Discovery Networks, Eventbrite and Social Chain to discuss how brands can engage with the next major cohort to emerge after Millennials - Generation Z.

10 Online Consumer Brands on How They Build Brand Equity

Building your brand when you’re an online business can be a real challenge. Without shop shelves to showcase your offering, how do you create consumer awareness?

How to Measure and Increase Brand Loyalty

True story, (try not to judge!) but I walk a further 5 minutes down the road past one supermarket to another one, because only the second supermarket sells McCoy’s Flame Grilled Steak Flavour crisps. ...

12 Brand Extensions Consumers Would Love to See

Brand extensions have a mixed record.

An Introduction to Market Intelligence

Imagine you’re trying to make a decision about how best to hit your growth targets for the year. Your options are to launch a new product; release an extension of an existing product; or take your ...

How to Create a Successful Brand Strategy

The easiest way to think about brand strategy is to consider your own personal answers to these kinds of questions: