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From Gen Z to Boomers: An In-Depth Understanding of Generational Attitudes, Beliefs & Behaviours

Stereotypes tend to be borne from lazy thinking, and evolve like Chinese whispers.

How to Avoid Survivorship Bias and Know What Consumers Want Next

Would you take advice from a lottery winner on how to pick winning numbers?

The Importance of Measuring Net Promoter Score

What’s your Net Promoter Score?

5 CEOs on the Importance of Brand Equity

Marketers talk a lot about “brand,” but what does it really mean to the CxOs who sit in the boardroom - the ones who deal in cold, hard figures? Is it really that important?

Battle of the Brands: Superhero Franchises

According to Business Insider, the Batman franchise has grossed $3.4 billion; X-Men $2.4 billion. In total, the Marvel Cinematic Universe has grossed some $10.9 billion dollars since 2008.

Why Brand Equity is So Important and How to Measure It

Do you buy the generic painkillers or the branded ones? And why does it matter?

Social Media is a Terrible Way to Measure Your Brand

You might not have noticed, but the lights just went out.

The Jobs To Be Done Survey Template

Need a Jobs To Be Done survey template to help you figure out exactly why consumers buy products or services in your category? We’ve got you covered.

Attest Updates: Templates, Preview, 70 Million Consumers, 80 Countries and More!

We’ve got a lot of updates to reveal, but let’s start with the single most requested feature update…

Understanding Online Customer Journeys 

If your customers access your brand online rather than in a shop, gathering data on their journeys is even easier than for primarily offline businesses. Websites offer a wealth of data just waiting ...