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7 Epic Fails That Consumer Testing Can Help You Avoid

If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.

The Biggest Consumer Frustrations You Could Be Solving

Everyone’s got a pet peeve.

Simpson’s Paradox: When the Data Just Doesn’t Seem to Add Up

Tom and Sally throw a ball through a hoop over two days. In total, they each throw the ball the same number of times.

How to Write a Customer Survey to Get Actionable Insights

If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...

Denominator Neglect: What You Need to Know

Picture two urns stood on a table in front of you. You’re given the opportunity to pick a marble from one of them, and drawing a red marble wins a prize.

Latest Research Shows How Consumers Want to Engage with Brands

Last week, we covered 5 Revealing New Insights to Help Brands Connect with Consumers with a focus on technology adoption and preferences.

Quantitative vs Qualitative Research: What, Why, Where, When and How to Use Each

Are you thinking about launching a new product or service, or developing new features for an existing one? Market research is the essential first move for brands, providing valuable information to ...

5 Revealing New Insights to Help Brands Connect with Consumers

Do people in the UK still prefer apps to browsers? Has personalisation gone too far? If a brand receives negative press, will they lose customers?

6 Competitor Tracking Tools You Need to Know

While many brands might wish they could eradicate it, competition is healthy. It keeps you on your toes and means you’re continually looking for ways to improve your offering.

School’s Out for Summer! Here’s What Travel Brands Should Know

Across the UK, the last days of term are approaching and millions of school kids will be released into their parent’s care for a full 6 weeks of school-free summer fun.