August 09, 2017
If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.
August 08, 2017
Everyone’s got a pet peeve.
August 07, 2017
Tom and Sally throw a ball through a hoop over two days. In total, they each throw the ball the same number of times.
August 02, 2017
If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...
August 01, 2017
Picture two urns stood on a table in front of you. You’re given the opportunity to pick a marble from one of them, and drawing a red marble wins a prize.
Last week, we covered 5 Revealing New Insights to Help Brands Connect with Consumers with a focus on technology adoption and preferences.
Are you thinking about launching a new product or service, or developing new features for an existing one? Market research is the essential first move for brands, providing valuable information to ...
Do people in the UK still prefer apps to browsers? Has personalisation gone too far? If a brand receives negative press, will they lose customers?
July 18, 2017
While many brands might wish they could eradicate it, competition is healthy. It keeps you on your toes and means you’re continually looking for ways to improve your offering.
Across the UK, the last days of term are approaching and millions of school kids will be released into their parent’s care for a full 6 weeks of school-free summer fun.