August 29, 2017
How women are depicted by brands in their advertising campaigns is a long-running and contentious issue, with many commentators still exasperated that gender stereotypes continue to be propagated and ...
August 23, 2017
This may sound obvious, but survey research only has value if the results are valid. However, many brands are basing decisions on unreliable surveys.
August 22, 2017
What’s £1 Worth?
August 21, 2017
‘Whenever you’re guessing, think of Attest’.
August 15, 2017
Do Brands Look Better Stripped Back? This was a fascinating design project kicked off by the talented Mehmet Gozetlik, all the way back in 2010 as part of a project called ‘Minimalist effect in a ...
August 14, 2017
‘The outside influences are always pouring in upon us, and we are always obeying their orders and accepting their verdicts. The Smiths like the new play; the Joneses go to see it, and they copy the ...
August 09, 2017
If you don’t listen carefully to consumers, it’s easy to get things wrong - even major brands have experienced epic fails because they were too complacent to get feedback first.
August 08, 2017
Everyone’s got a pet peeve.
August 07, 2017
Tom and Sally throw a ball through a hoop over two days. In total, they each throw the ball the same number of times.
August 02, 2017
If you’ve never done it before, sitting down to construct a customer survey can seem a pretty daunting task. How do you ask questions that will dig deep and deliver information that will be truly ...