The Most Innovative Brands 2017 as Voted By UK Consumers

September 04, 2017

'Innovate or die' is an imperitive understood by almost every corporate executive.

Nobody wants to be the next BlockBuster, Kodak or Blackberry, often cited in blog posts and powerpoint presentations as textbook examples of what happens when you fail to innovate.

And everybody wants to be seen like Apple, Tesla and Amazon who continue to be drivers of innovation, with their respective stock prices rewarded handsomly as a result.

But how do the public view the biggest players in major industry sectors, such as banking, retail and automative?

To find out, we took 104 leading brands in 13 industries (defined by their market share, revenue or other publicly varifiable data) and asked 2000 members of the UK public to vote on which they thought was most innovative.

Below are the Top 3 most innovative brands in 12 of those categories (click the image to enlarge). 

You can see the full results here.


View the full results here.

Related posts

5 Brand Health Checks to Do Before You Start 2018

At the start of a new year, many of us make pledges to go to the gym, stop drinking and overhaul our diet, but how many brand owners resolve to improve the health of their business?

Posted by Bel Booker on December 13, 2017

The Impact of Brand on Digital and Performance Marketing

A senior marketer at a well-known consumer startup recently told me that their performance marketing team just don't believe brand metrics impact performance marketing. (They worked on brand marketing, so this was a source of serious frustration when looking for wider business buy-in about the importance of brand building).

Posted by Mark Walker on December 12, 2017

How British Brands Are Perceived in the UK and USA

When you think of British brands and products that are ‘Made in Britain’, what do you associate them with? Quality and heritage, perhaps? Or maybe high price tags and old fashioned style?

Posted by Mark Walker on December 06, 2017

Are Brands Really Building Brand Equity?

Big brands like Netflix, Apple and Asos spend a lot on developing their image. They’d like to think they’re easily recognisable - but are they?

Posted by Alex Rees on November 22, 2017